Do you read author newsletters?

Bookish Question #62 | Do you read author newsletters?

Once upon a time, author newsletters were a rare beast.

That was mostly because of the work involved—it wasn’t just a case of writing the newsletter, but getting it printed, printing off address labels, stuffing envelopes, and posting the newsletters.

I was once responsible for writing, publishing, and mailing a 16+ page newsletter to 500+ paying subscribers for my employer. It took about a week each month—longer on the months when I didn’t manage to bribe the receptionist into helping with the last part. A regular newsletter was a big commitment of time and money.

But now it’s all done by email.

The mailing list is managed by a service such as MailChimp, and all the author has to do is write the newsletter, load it up, and press ‘send’ (or pay a virtual assistant to help with the actual sending). This has meant a proliferation of newsletters. I’ve signed up for dozens (many through giveaways).

The recent introduction of GDPR meant I got to unsubscribe from several using the passive-aggressive method of not hitting either the subscribe or unsubscribe buttons when they sent the (perhaps unnecessary) reconfirmation emails. There is one I don’t read because I’d unsubscribe if I could, but legal details aren’t that author’s strong point because there is no unsubscribe option.

Do I read them?

I read the newsletters of my favourite authors. I read the newsletters of the funny authors. And I read the newsletters of the authors where I know it’s going to be news, not a sales pitch for a book I’ve either already bought, or already decided I don’t want to buy. (I know the email gurus say to ask for the sale more than once, but I’m the buyer who proves all the theories wrong).

What about you? Do you read author newsletters?

Leave a Reply

Your email address will not be published. Required fields are marked *